About Us

Welcome to Rich Tearz the fashion label that speaks life through style because Fashion is not necessarily about labels. It’s not about brands. It’s about something else that comes from within you. This is a clothing line that embodies life struggles. Unveiling the hidden stories beneath the seams. Rich Tearz where tears become treasures and fashion tells the tale of dreams. Our name, which stands for “Realizing I Create Happiness” embodies the very essence of our lives. We believe that clothing should be more than an expression of style but also a source of creativity and motivation.

It all started in 2022 in the heart of Saint Louis Missouri. Rich Tearz was formed by a Saint Louis native that was inspired by the passing away of her mother. Being an only child and only having one parent and little to no family was a lot to handle when my mother passed away. During those grieving times I realized that through everything us humans go through and experience you have to REALIZE I CREATE HAPPINESS. Back when all this started, my vision was clouded by life and social media. I could barely see what I wanted for myself but I stuck with it through it all. With that being said, our main goal is to inspire, motivate, network and grow. We provide luxury, high fashion clothing while keeping you updated in the hottest trends. What makes our clothing unique is that it is designed for EVERYONE. We take PRIDE in our clothing, customers and community and we are so thankful you are the reason that we are able to move forward.